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Twitter acquires advertising analytics company Bluefin Labs

Twitter Inc has disclosed that it has acquired advertising
analytics company Bluefin Labs. The terms of the deal however were not
disclosed.

Twitter Chief Operating Officer Ali Rowghani said in a blog
post announcing the deal: “Bluefin’s data science capabilities and social TV
expertise will help us create innovative new ad products and consumer
experiences in the exciting intersection of Twitter and TV.”

The deal was reported first by Business Insider.

Twitter Inc has disclosed that it has acquired advertising
analytics company Bluefin Labs. The terms of the deal however were not
disclosed.

Twitter Chief Operating Officer Ali Rowghani said in a blog
post announcing the deal: “Bluefin’s data science capabilities and social TV
expertise will help us create innovative new ad products and consumer
experiences in the exciting intersection of Twitter and TV.”

The deal was reported first by Business Insider.

In the past year the privately held microblogging service
has made the integration of Twitter and television the centerpiece of its
growth strategy.

 

 

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