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Turner creates its own ad network

US-based media company Turner, a part of Time Warner, has created its own ad network to consolidate and sell its display and video ad inventory across its 19 web properties including CNN.com and CartoonNetwork.com.

US-based media company Turner, a part of Time Warner, has created its own ad network to consolidate and sell its display and video ad inventory across its 19 web properties including CNN.com and CartoonNetwork.com.

Turner has said it is not keen to leave the custody of its strong online brands in others’ hands. “We are no longer using third-party ad networks,” David Levy, president, Turner Broadcasting Sales, has said, adding, “Nobody sells these brands better than we do.” [Source: MediaWeek]

Recently, ESPN.com announced it would cut ties with Specific Media and several other unnamed ad networks. “We are heading down a path where it no longer suits our business needs to work with ad networks,” said Eric Johnson executive, VP, multimedia sales, ESPN Customer Marketing and Sales. [Source: MediaWeek]

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