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TripAdvisor adds virtual tours using augmented reality to its iPad app

US-based online travel community TripAdvisor.com has launched a virtual tours feature for the TripAdvisor iPad app, built using augmented reality technology. The new functionality allows travellers to take a virtual walk through their travel destination with nearby places superimposed over Street View from Google giving travellers an even more engaging and insightful way to discover great hotels, restaurants and attractions.

US-based online travel community TripAdvisor.com has launched a virtual tours feature for the TripAdvisor iPad app, built using augmented reality technology. The new functionality allows travellers to take a virtual walk through their travel destination with nearby places superimposed over Street View from Google giving travellers an even more engaging and insightful way to discover great hotels, restaurants and attractions. Travellers can access the new functionality by clicking on the Street View icon for hotels, restaurants or attractions.

“With virtual tours on the TripAdvisor iPad app, we have made the experience even more engaging and helpful for travellers,” Mike Putnam, director, mobile product, TripAdvisor, has said. “For travellers who have ever booked a hotel or restaurant and arrived only to be disappointed by the neighbourhood, this feature brings a whole new way to gain insights into their destination. Now travellers can get the full picture in advance, along with the wisdom of TripAdvisor’s more than 40 million reviews and opinions.”

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