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Tribal Fusion launches Sidekick and Pushdown as new online ad formats

Tribal Fusion, the global display
advertising provider owned by Exponential Interactive, has launched Sidekick
and Pushdown, its own versions of two of the online industry’s advertising  formats. According to the company, the new
executions take the basics of the Sidekick and Pushdown formats promoted by industry
trade body the Internet Advertising Bureau (IAB) but differ in key ways to
drive higher rates of interaction.

Tribal Fusion, the global display
advertising provider owned by Exponential Interactive, has launched Sidekick
and Pushdown, its own versions of two of the online industry’s advertising  formats. According to the company, the new
executions take the basics of the Sidekick and Pushdown formats promoted by industry
trade body the Internet Advertising Bureau (IAB) but differ in key ways to
drive higher rates of interaction.

Tribal Fusion’s versions of the units work
in exactly the same way but run in more commonly used display banner sizes,
enabling them to be offered by many more web publishers. Also, Tribal Fusion
has direct relationships with web publishers, which, combined with its
technical integration with their web pages, enables the company to deliver new
formats at greater scale. Tribal Fusion’s global display network reaches more
than 450 million unique users worldwide every month and more than 75% of its display
banner inventory is enabled for the new units.

“Innovating these new forms of ad unit has meant
that the scale available to advertisers wanting to use them reaches a whole new
level”, said John McKoy, Managing Director APAC at Exponential Interactive,
adding, “Because an advertiser can leverage our advanced audience targeting
capabilities, they will be able to reach their most valuable prospects with
these new highly impactful and engaging campaigns.”

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