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Tribal DDB India wins digital duties of beverage brand B’lue

Tribal DDB India has won the digital duties of B’lue after a
multi round, multi agency pitch. The brand of Danone Narang Beverages wants to
build its digital presence as its target group is digital-savvy.

B’lue is a beverage brand from Danone Narang Beverages
Private Limited, a joint venture between French food and beverages major,
Danone and Mumbai based Narang Group.  

Tribal DDB India has won the digital duties of B’lue after a
multi round, multi agency pitch. The brand of Danone Narang Beverages wants to
build its digital presence as its target group is digital-savvy.

B’lue is a beverage brand from Danone Narang Beverages
Private Limited, a joint venture between French food and beverages major,
Danone and Mumbai based Narang Group.  

Venkat Mallik, President, Rapp and Tribal DDB
India, said, “We are delighted to be working with Danone Narang Beverages on
their new drink – B’lue. B’lue is representative of the kind of new age
products that are most suited to today’s lifestyles where functionality, taste
and health need to co-exist. The target group for a brand like B’lue is likely
to be very digital savvy and we expect digital’s role in building the brand to
be very crucial. We look forward to creating highly innovative digital
solutions for the launch of this brand.”

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