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Tribal DDB India creates Mudra Group’s corporate website, WAP site, social media hub

Tribal DDB India has created Mudra Group’s corporate website Mudra.com, WAP site Mudra.com/WAP and Social Media Hub Social.Mudra.com utilising “the latest technology avenues” with the objective of facilitating a two way communication with the audience and help the Group reach out to its clients and the media in a simple, convenient and effective manner.

Tribal DDB India has created Mudra Group’s corporate website Mudra.com, WAP site Mudra.com/WAP and Social Media Hub Social.Mudra.com utilising “the latest technology avenues” with the objective of facilitating a two way communication with the audience and help the Group reach out to its clients and the media in a simple, convenient and effective manner.

According to Mudra Group, its WAP site can be accessed through the ubiquitous camera on all smartphones — by pointing at the QR codes, the information encoded will be the profiles of the executive board members. The WAP site will also allow users to further navigate into Mudra Group and its four agency network – Mudra Advertising, DDB Mudra, Mudra Max and Ignite Mudra.

A QR (Quick Response) code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera and smartphones. The code consists of black modules arranged in a square pattern on white background.

Social.Mudra.com aggregates social media presence of Mudra Group to just one URL – giving the audience the convenience similar to that of a control panel or dashboard. This is expected to help the Group reach out to the younger audience (consumers of tomorrow) on the social media and gain greater insights and understanding about them.

Madhukar Kamath, Group CEO and MD, Mudra Group, has said, “Tribal DDB India has surpassed the brief that I gave them. They have come up with not just a comprehensive new website for the Mudra Group but have also enabled us through the Social Media Hub, to tap into the growing importance of the social media. I am thrilled with their QR code and WAP solutions.”

Max Hegerman, president, Tribal DDB India, has said, “Business has always been about the effective transfer of information. Technology has the means to distribute that information in ways that are more meaningful and conducive to the way people live and work today – which is inherently more social. Tribal DDB India is proud to have developed a set of world-class communication tools for the Mudra Group that fully leverage the power of the digital space.”

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