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Tribal DDB, Experience Commerce, Hungry & Foolish, Hungama win Silver at Goafest 2010

Tribal DDB India has won two Silver Abbys, while Hungama Digital Media, Hungry & Foolish Creative Products and Experience Commerce have each won one Silver under the Interactive Digital Advertising category at Goafest 2010. Interestingly, while Goafest 2010 awarded five Silver and 21 Bronze under the Interactive Digital Advertising category, no digital campaign by any agency was considered worthy of a Gold Abby under any of the 13 subcategories by the judges.

Tribal DDB India has won two Silver Abbys, while Hungama Digital Media, Hungry & Foolish Creative Products and Experience Commerce have each won one Silver under the Interactive Digital Advertising category at Goafest 2010. Interestingly, while Goafest 2010 awarded five Silver and 21 Bronze under the Interactive Digital Advertising category, no digital campaign by any agency was considered worthy of a Gold Abby under any of the 13 subcategories by the judges. Also, no award was given under the ‘consumer durables website’ subcategory.

OgilvyOne Worldwide and Webchutney Studio won three Bronze Abbys each, while BC Web Wise and Hungama Digital Media won two Bronze awards each. Others who won a Bronze under the Interactive Digital Advertising category at Goafest 2010 are Tribal DDB India, RK Swamy BBDO, Media Group, Interface Business Solutions, Media2win, G2 Direct & Digital – Grey Group, D’zine Garage, Publicis Communications, Grey Worldwide, TeliBrahma Convergent Communications and JWT India.

RoadMovieTheFilm.com and SaffolaLife.com designed by BC Web Wise and Webchutney Studio respectively have won a Bronze each under the consumer goods website subcategory. HumanTouchOfChemistry.com and HitchIV.com designed by RK Swamy BBDO – Interactive and Media Group respectively won a Bronze each under the services website subcategory. TataDocomo.com and AquariusPpl.com designed by Interface Business Solutions and BC Web Wise respectively have won a Bronze each under the corporate website subcategory.

Reliance GSM Services’ ‘Go For It’ campaign by Tribal DDB India won two Silver Abbys under the web banner and integrated mobile experience subcategories. Orbit’s Mumbai Smiles campaign also by Tribal DDB India won a Bronze under the integrated online campaign subcategory. Hungama.com for Mobile won a Bronze for Hungama Digital Media under the wapsite subcategory. Hungama My Play Facebook App, also by Hungama Digital Media, won a Silver and a Bronze under the creative use of social media and the best application for mobile subcategories respectively.

“It is a great honour to be recognized at a platform like Abby’s as we continue to work harder to create more such innovations in the digital space,” Neeraj Roy, MD and CEO, Hungama Digital Media, has said. “With more than 8 million users in India, Facebook is one of the most visited social networking sites. A legal music streaming application like MyPlay on Facebook allows users to consume their favourite entertainment and connect with friends simultaneously.”

“Similarly, with 500 million users, India is one of the fastest growing mobile economies in the world where consumers are spending a lot of time on their mobile downloading entertainment content. Therefore, we introduced a wap site to facilitate legal music downloads and the MyPlay application to manage them on the device. A mix of these services on mobile and internet combine to create multiple touch-points for users to access Hungama.com from their preferred destination,” Neeraj Roy has added.

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