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TO THE NEW consolidates 4 of its digital services firms to form TO THE NEW Digital

Web products & digital services firm TO THE NEW is reportedly consolidating 4 of its digital services businesses – Tangerine Digital, IntelliGrape Software, Ignitee Digital and Techsailor – to form TO THE NEW Digital. 

Web products & digital services firm TO THE NEW is reportedly consolidating 4 of its digital services businesses – Tangerine Digital, IntelliGrape Software, Ignitee Digital and Techsailor – to form TO THE NEW Digital. 

According to a Medianama report, all four companies had been acquired by TO THE NEW over the past few years. Fashion and lifestyle e-commerce company American Swan, YouTube MCN #fame, social media analytics platform ThoughtBuzz and blogging platform Blogmint are also a part of TO THE NEW Group.

In January 2015, Singapore-headquartered TO THE NEW Ventures had invested $10 million in #fame. It had previously invested $3 million in the company in early 2014. The startup had planned to use the funds to scale up its digital video business, invest in emerging talent, invest in new technology and expand to other countries in Asia, including Indonesia, Singapore, Thailand, Malaysia and Philippines.

According to the report, following this consolidation, the company claims that TO THE NEW Digital has over 300 clients spread across 30 countries. Some its clients include Viacom 18, Toyota, Canon, Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se.

TO THE NEW has offices in 6 countries, including India, China, Malaysia, Indonesia and Philippines, besides Singapore. Their Sweden office is expected to be operational within the first half of this year.

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