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Timex Group launches ecommerce store for Timex timepieces

Watch major Timex Group India has launched an
ecommerce store for Timex timepieces Timexwebstore.com. In August 2012, Timex had
launched Helixwebstore.com as an ecommerce store in India for their brand
Helix. The website was to get integrated with the Timex

Watch major Timex Group India has launched an
ecommerce store for Timex timepieces Timexwebstore.com. In August 2012, Timex had
launched Helixwebstore.com as an ecommerce store in India for their brand
Helix. The website was to get integrated with the Timex
Web Store and according to the company, Helix and Timex Web store
can be explored with a common login id.

Currently the store has more than 250 products
across categories like sports, fashion, casual and formal collection. The
customers can make the payment online by using their domestic and international
Credit cards, Visa Debit cards and Net banking payments from select banks in
India.

The brand has also launched its Youtube channel
which will include all Timex India brands videos, product manuals, informative
presentation on product accessories converted in to flash files along with the
some promotional content linked with Timex India/ Helix India Facebook page.

The brand’s Facebook page will also have
content around the latest products, brand, events, generic posts focusing on
fashion, sports, fitness etc. and facilitates everyone to interact and
opinionate on the products.

VD Wadhwa, CEO & MD, Timex Group India Ltd.
said, “The number of Web-shoppers has increased exponentially in the last few
years and it was natural for us to tap this segment as well. Timex web-store is
aimed to bring Timex brands in the priority list of their target audience. The
variety of content on Facebook fan page, would help us establish connect with
the users and make our brand more desirable. Through YouTube brand channel, we
aim to build a complete eco-system around all our brands videos and seed them
in interesting ways which would help in building great brand resonance. With a
vast variety of products, designed to cater to the needs of our customers, free
shipping facility across India and best customers services, we look forward to
achieve great heights in this very dynamic domain.”

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