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TimesofIndia.com most used online news website by NRIs: Survey

According to a survey by Juxt, TimesofIndia.com tops the list of most used online news websites by NRIs (non-resident Indians) at 26 per cent followed by EconomicTimes.com at 17 per cent. The survey also states that Indiatimes Shopping (Shopping.Indiatimes.com) attracts 19 per cent of the total audiences looking for ecommerce services.

According to a survey by Juxt, TimesofIndia.com tops the list of most used online news websites by NRIs (non-resident Indians) at 26 per cent followed by EconomicTimes.com at 17 per cent. The survey also states that Indiatimes Shopping (Shopping.Indiatimes.com) attracts 19 per cent of the total audiences looking for ecommerce services.

The online survey, titled ‘NRI Online 2010’, was conducted around February-March 2010 and the report took into account the NRI audience’s informational connectivity (content sought about India) as well as media connectivity (mediums used to stay updated about India). The report compares and contrasts the distinctive NRI markets — US, UK and Europe, Gulf, Asia Pacific and others — on all the above aspects.

According to the survey, NRIs frequent Indian websites mainly to look for general and business news, investment information and for buying travel and non-travel products. The survey also reveals that one out of every two NRIs buys Indian products and services online, many of them spending more than $100 every month, mostly to buy gifts for relatives in India, Indian movies and music DVDs and books and magazines.

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