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Times Internet partners Google to live stream all IPL Season 4 matches on YouTube

Times Internet Limited (Indiatimes.com), the global internet, mobile and audio rights’ partner for the Indian Premier League (IPL) has partnered with Google to live stream all 74 matches of IPL Season 4 on its dedicated YouTube channel. Cricket fans across the world will be able to watch complete live-streams, full-length catch-up matches and highlight clips of the entire season.

Times Internet Limited (Indiatimes.com), the global internet, mobile and audio rights’ partner for the Indian Premier League (IPL) has partnered with Google to live stream all 74 matches of IPL Season 4 on its dedicated YouTube channel. Cricket fans across the world will be able to watch complete live-streams, full-length catch-up matches and highlight clips of the entire season. Earlier, Times Internet had won the digital media rights for Indian Premiere League and has been live streaming the tournament on ipl.indiatimes.com.

Under the agreement, Google will be a non-exclusive partner for IPL content for two years. Both Google and Indiatimes will seek to capitalize upon individual brand strengths and collaborate on monetisation efforts both in India and rest of world markets. In addition to web video streaming, the agreement will also enable YouTube to offer catch up clips to users on its mobile platform.

Commenting on this, Rishi Khiani, CEO, Times Internet, said “The DLF Indian Premier League is a key property for Indiatimes and our endeavour is to offer users a world class online IPL experience. Partnering with YouTube is step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over.”

Gautam Anand, director, content partnership JAPAC, Google, said “After the phenomenal response last year, we are delighted to bring back all the action from DLF Indian Premier League Season 4 to our users across the globe. Long form sports content has been a big focus area for us, and we are excited to partner with Indiatimes to bring live action from IPL Season 4 to cricket fans on YouTube and set a new benchmark in distribution of sports content online.”

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