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Times Internet inks deal with Perform Group for online and mobile video rights of EPL

Times Internet (Indiatimes.com) has inked a deal with UK-based
sports media company Perform Group for online and mobile video content rights of
English Premier League in the Indian market. The partnership will have video
content of the EPL appear across both the online and mobile portals owned by
Times Internet.

Times Internet (Indiatimes.com) has inked a deal with UK-based
sports media company Perform Group for online and mobile video content rights of
English Premier League in the Indian market. The partnership will have video
content of the EPL appear across both the online and mobile portals owned by
Times Internet.

The website clips will be delivered across Indiatimes
portals as well as via Perform’s embeddable sports video on demand (VOD)
platform ePlayer. The advertising inventory will be sold by both parties. For
mobile, the clips and related content will be available on the Indiatimes 58888
mobile site exclusively as well as via a range of Indiatimes branded mobile
portals on telecom partners within India.

Rishi Khiani, CEO, Times Internet, said, “Given the growing
popularity of football, especially EPL, in India, this is a strategic content
partnership for us. Couple this with the growth of fans accessing sport via
connected devices and our reach in the Indian market, we are poised to
capitalize on these trends whilst simultaneously providing our readers and
advertising partners with exciting new sport content.”

Oliver Slipper, Joint CEO, Perform added, “The
Indian market provides a hugely exciting opportunity and we are delighted to be
partnering with such an influential publisher. As we are seeing in other
markets, as networks improve and devices become more widely adopted, accessing
sport video becomes the norm and with this comes commercialization
opportunities which we are well placed to take advantage of.”

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