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Times Internet (Indiatimes) may acquire more internet properties

Times Internet Ltd (Indiatimes.com), which recently picked up 50 per cent stake in an online marketplace for books, A1Books.co.in, is now looking at acquiring more internet properties in the coming months, reports Afaqs.

Times Internet Ltd (Indiatimes.com), which recently picked up 50 per cent stake in an online marketplace for books, A1Books.co.in, is now looking at acquiring more internet properties in the coming months, reports Afaqs.

The company recently revamped its website Indiatimes.com which now gives priority to entertainment and leisure based content to cater to the demand of young users. Interestingly, Indiatimes has also started aggregating content related to entertainment, leisure and sports from video sharing site YouTube.

Mohit Hira, director, Indiatimes.com, has said, “From our own research and the traffic details on our site, we figured out that users look more for entertainment and leisure oriented content. So, we decided to bring more feature based content upfront.”

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