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Times Internet brings TechRadar to India, partnering with Future PLC

Times
Internet (TIL), the digital arm of The Times of India Group, has entered into a strategic partnership
with Future PLC to launch its international consumer technology news and
reviews brand-TechRadar, in India.

Times
Internet will be Future PLC’s exclusive partner in India through Times Local
Partners (TLP) for content development, events, monetization, and syndication.

Times
Internet (TIL), the digital arm of The Times of India Group, has entered into a strategic partnership
with Future PLC to launch its international consumer technology news and
reviews brand-TechRadar, in India.

Times
Internet will be Future PLC’s exclusive partner in India through Times Local
Partners (TLP) for content development, events, monetization, and syndication.

The
alliance will help TIL reach a wider audience in India, with access to
international news covering the latest trends in technology, authoritative
product reviews and much more. TIL intends to leverage The Times Group’s
multiple media platforms to help the brand grow in India.

TechRadar
is a UK based technology reviews website, and now reaches more than 20 million
unique users a month internationally. It offers opinions, exclusives and
authoritative reviews of everything from mobile phones and tablets to the latest
cameras and televisions.

TechRadar
is a 24×7 operation, with editorial teams already based in the UK, US and
Australia, with India coming up soon.

Discussing
this partnership with TechRadar, Puneet Singhvi, Business Head, Times Local
Partners said, “TLP is excited to partner with TechRadar; a well regarded
brand in the technology news and reviews space. It’s a great addition to the
rapidly growing TLP portfolio that delivers differentiated content and
aggregates premium audience across its network. We look forward to growing the
brand and audience for TechRadar in the country.”

Future’s
Head of TechRadar, Nick Merritt, said, “TechRadar has seen fast growth
internationally, and now delivers the very best technology news and reviews to
over 20 million international consumers every month. We’re very pleased to be
partnering with Times Internet for this new major venture to bring TechRadar to
India.”

Times
Local Partners (TLP) is a recently launched initiative by Times Internet to
partner with global digital companies to launch, build, and grow meaningfully
in India. In 2013, TLP had announced a partnership with Gawker Media to bring
Gizmodo and Lifehacker to India.  Last year, it also launched America’s
most popular business news site Business Insider India and Askmen.

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