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Times Internet appoints Zenith as its media agency

Times Internet Limited, which owns internet portal Indiatimes.com, has awarded its media account to Zenith Optimedia. The business was earlier handled by Group M’s MEC. According to TIL, the realignment follows its decision to look for a fresh perspective on all its brands.

The business includes TIL’s flagship brand Indiatimes.com with its various sub-brands, Mail, Shopping, Travel and the mobile short code 58888 amongst others; as well as new services that are to be launched.

Times Internet Limited, which owns internet portal Indiatimes.com, has awarded its media account to Zenith Optimedia. The business was earlier handled by Group M’s MEC. According to TIL, the realignment follows its decision to look for a fresh perspective on all its brands.

The business includes TIL’s flagship brand Indiatimes.com with its various sub-brands, Mail, Shopping, Travel and the mobile short code 58888 amongst others; as well as new services that are to be launched.

Dinesh Wadhawan, MD and CEO, Times Internet Limited, has said, “We are in acceleration mode and in the process of revamping our existing internet brands as well as launching new ones. Zenith Optimedia displayed a fresh perspective on effective use of media for a ‘Media’ brand. They also bring with them a great ability to forge cross-media alliances that not only help in brand building but also increase revenue opportunities for our media offerings.”

Ambika Srivastava, CEO, ZenithOptimedia, has said, “We are very excited to get the opportunity to work for Indiatimes and are looking forward to a long term relationship with them. These client wins are testimony to ZenithOptimedia’s skills across product categories extensive knowledge of the industry, state-of-the-art proprietary research tools and proven buying efficiency.”

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