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Times Internet and Nimbus win global media rights of IPL for next four years

A consortium of Times Internet Limited (Indiatimes.com) and Nimbus Communication has won the global media rights for Indian Premiere League (IPL) at a bid amount of Rs 261.6 crore. The rights have been given to the consortium for the next four years (2011 to 2014) for using media platforms like internet, mobile, audio, and television in specific territories outside India.

A consortium of Times Internet Limited (Indiatimes.com) and Nimbus Communication has won the global media rights for Indian Premiere League (IPL) at a bid amount of Rs 261.6 crore. The rights have been given to the consortium for the next four years (2011 to 2014) for using media platforms like internet, mobile, audio, and television in specific territories outside India. Times Internet will own global internet, mobile and audio rights while Nimbus will distribute and broadcast TV rights in various territories outside India.

Commenting on this, Rishi Khiani, CEO, Times Internet, said “IPL has emerged as one of India’s premium sports properties, engaging viewers and delivering immense value to the advertiser. As India’s leading internet network, it made perfect sense for us to seek synergy with them. Our convergent media approach across the web and mobile coupled with the strength of the entire Times Group will take brand IPL to the next level for audiences across the globe.”

Yannick Colaco, COO, Nimbus, said “We are pleased to add the IPL to our portfolio of world class cricket events. Since its inception, a few years back, the IPL has grown from strength to strength. The Nimbus –TIL partnership is a unique one which brings tremendous depth of multi platform global expertise and distribution reach. We are confident that this partnership will provide the Event with a further boost and ensure that sports fans the world over get an opportunity to truly experience the IPL.”

The fourth edition of the IPL starts on April 8, 2011 and Times Internet’s flagship brand Indiatimes.com is expected to significantly support this event on the web. Besides, the company also expects to provide convergence across devices and platforms for web content, mobile, and live TV creating an engaging experience for the users.

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