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Times Group in talks to acquire 20-30% stake in Dekhona.com

by Asfaq Tapia

According to a source in Dekhona.com, officials of Bennett, Coleman & Company Ltd (The Times Group) are in talks to acquire 20-30 per cent stake in the online video sharing company. In return, Dekhona.com will be allowed to leverage the existing Times group properties for marketing and promotional activities.

by Asfaq Tapia

According to a source in Dekhona.com, officials of Bennett, Coleman & Company Ltd (The Times Group) are in talks to acquire 20-30 per cent stake in the online video sharing company. In return, Dekhona.com will be allowed to leverage the existing Times group properties for marketing and promotional activities.

Bennett, Coleman & Co. Ltd, publisher of The Times of India and The Economic Times, has an open programme whereby it enters into agreements with companies. Under the agreement, which is called a Private Treaty, BCCL buys shares of small and fast-growing companies in return for guaranteed advertising and, quite obviously, favourable coverage in the Times group publications. [Source: Wikipedia]

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