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Times Audience Network partners with Brainient to offer new ad formats to its clients

Times Audience Network, the digital video division of Times Internet (Indiatimes.com), has partnered with interactive video advertising company Brainient to offer innovative new advertising formats to its clients. Brainient builds tools that help agencies and video publishers create interactive video ads.

Times Audience Network, the digital video division of Times Internet (Indiatimes.com), has partnered with interactive video advertising company Brainient to offer innovative new advertising formats to its clients. Brainient builds tools that help agencies and video publishers create interactive video ads.

Brainient has developed an interactive video advertising platform, called BrainStudio that allows online publishers and media agencies to add interactive overlays to pre-rolls and other video content through a drag-and-drop interface.

Rishi Khiani, CEO, Times Internet, has said, “Our properties have seen a tremendous growth in video consumption and advertising and we are excited to further enhance our leading position in this market by offering innovative new formats to our clients.”

Lippe Oosterhof, head of business development, Brainient, has added, “Interactive video formats deliver a very compelling ROI to the advertiser but are often challenging to deploy. Brainient makes it easy for publishers to sell, run and measure interactive video formats and we are thrilled to help deliver these benefits to the Times Group and its clients.”

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