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Tim Cook says auto industry on the cusp of ‘massive change’

  • Apple CEO Tim Cook has said the automotive industry is at the
    precipice of “massive change”, though he stopped short of saying whether the
    world’s largest publicly traded company would play a role in that
    transformation,
    Recode reported.
    • Apple CEO Tim Cook has said the automotive industry is at the
      precipice of “massive change”, though he stopped short of saying whether the
      world’s largest publicly traded company would play a role in that
      transformation,
      Recode reported.
    •  

    •  
    • Cook enumerated ways that the modern descendants of the ‘Model-T’
      would be shaken to the very chassis — the growing importance of software in the
      car of the future, the rise of autonomous vehicles, and the shift from an
      internal combustion engine to electrification.
    •  
    • “It would seem like there will be massive change in that industry,
      massive change,” Cook said at the
      Wall
      Street Journal’s
      WSJDLive conference at The Montage resort in Laguna Beach,
      Calif. “You may not agree with that. That’s what I think.”
    •  
    • Cook, who was interviewed onstage by WSJ executive editor, Gerard Baker, declined to respond to
      published reports that Apple is developing an electric car that might hit the
      road as soon as 2019.
    •  
    • The Apple CEO said that, in the short term, the company is working
      to bring the “iPhone experience” to the vehicle through CarPlay, its in-dash
      system that creates a way for users to access their iTunes music collections or
      get driving directions from its mapping software without touching their phones.
    •  
    • “We’ll see what we do in the future,” Cook said, leaving open the
      tantalizing prospect of more. “I do think that the industry is at an inflection
      point for massive change.”
    •  
    • Cook fielded questions about the company’s first foray into wearable
      computers with the Apple Watch, its ambitions to transform television with the
      Apple TV, the status of the Apple Music subscription service, and the company’s
      new smartphone upgrade program, which it introduced with the September
      introduction of the iPhone 6s and 6s Plus.

     

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