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Tikona rolls out digital campaign to promote its wireless broadband service

Mumbai-based wireless broadband service provider Tikona Digital Networks (TDN) has rolled out a digital campaign under the brand name Tikona Wi-Bro. The 60 days campaign targeting the home segment will be rolled out in two phases. The first phase will focus on creating brand awareness and the second phase will aim at generating leads.

Mumbai-based wireless broadband service provider Tikona Digital Networks (TDN) has rolled out a digital campaign under the brand name Tikona Wi-Bro. The 60 days campaign targeting the home segment will be rolled out in two phases. The first phase will focus on creating brand awareness and the second phase will aim at generating leads.

According to Tikona Digital Networks, the campaign ‘Stay Smart Stay Connected’ is targeted towards youth between the age group of 18 to 45. To maximize visibility, impact and effectiveness, the campaign will have its presence across genres such as travel, news, business, search engines and horizontals like Yahoo, MSN and Rediff.

Heramb Ranade, CMO, Tikona Digital Networks, has said, “In recent times, digital marketing has evolved from being a support medium to a more strategic platform for advertising. Considering the nature of our business wherein all our target audience is online, it becomes essential for us to have our presence and engagement on this medium.”

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