Top News

The Stiff Collar Apparel Company

Company Name The
Stiff Collar Apparel Company
Mission a cool new E-brand
that sells ‘somewhat snooty English shirts’ at decidedly non snooty prices
Overview

The Stiff Collar is a cool new E-brand that sells ‘somewhat snooty
English shirts’ at decidedly non snooty prices. The English cut Stiff Collar

Company Name The
Stiff Collar Apparel Company
Mission a cool new E-brand
that sells ‘somewhat snooty English shirts’ at decidedly non snooty prices
Overview

The Stiff Collar is a cool new E-brand that sells ‘somewhat snooty
English shirts’ at decidedly non snooty prices. The English cut Stiff Collar
shirts are different in three key ways when compared to regular high street
shirts. All shirts are made from 100%
cotton
and have these characteristics imbued into them:

  • Longer than other shirts by 4 inches, so the shirt remains tucked in at
    the end of the day (even if you have a beer belly.
  • Stronger: because features like the split yoke, the butterfly gusset and
    cross stitch buttons give our shirts extra strength and flexibility.  
  • Fitter with slightly narrower shoulders, a closer fit at the chest and an
    hourglass shape at the waist with the hip section flaring out gently.

 

Despite
their premium tailoring and 100% cotton
fabric, Stiff Collar shirts retail
for only Rs. 899 as the internet
allows us to save retailer margins, expensive real estate costs and working
capital and we pass this on to the consumer. We see no reason why the Indian
male shouldn’t wear world class shirt designs at a price that is affordable and of great value.

Launch August 10, 2011
Founder

Kabir Hingorani

Kabir looks after design and manufacturing at The
Stiff Collar. into the family which launched Liberty, India’s 1st
readymade shirting brand in the 1950s, Kabir graduated from HR
College, Mumbai and then went on to study at the Fashion Institute of
Technology, New York. He was then associated with a couple of entrepreneurial
ventures in the US market before returning to run Fashion Apparels,
which focuses on design & manufacturing of contemporary
& designer women’s wear for the European and North American
markets. With The Stiff Collar, Kabir hopes to reclaim his family’s legacy
as the pioneers behind India’s first readymade cotton shirting’s brand.

 

Rushabh Sanghavi

Rushabh looks after
Sales, Marketing and Operations at The Stiff Collar. Before founding Stiff
Collar with Kabir, Rushabh was part of the initial team at ACK Media, India’s
leading children’s entertainment company with brands like Amar Chitra Katha and
Tinkle. As part of the leadership team at ACK Media, he worked in the broad
space of Marketing and Business Development looking after several functions at
different times of his tenure including Marketing, Alliances, Ad Sales, New
Media and E-Commerce. Prior to this he has had stints in the Education, FMCG
and Publishing sectors. Rushabh went to business school at IMT Ghaziabad and
received a Bachelor’s degree in Engineering from Mumbai University.

 

Location Mumbai,
Maharashtra
Team 6
Segment E-Commerce, Private
Label, Apparel, Fashion, Lifestyle, Retail
References

Samir Patil

Founder ACK Media

“Apparel is one of the
fastest growing and largest category in E-commerce worldwide. Not
surprisingly, India too has many fast growing companies in this space.
Stiffcollar is an interesting private brand combined with an online store.
It’s appeal lies in aggressive pricing and ease of ordering for busy men.
Given the challenges of physical retail in India – high rentals and low availability
– I am very bullish on concepts like Stiffcollar that circumvent
these bottlenecks and deliver value for money and quality. Since
their launch TheStiffCollar appears to be growing at 30% month-on-month
and the challenge for them now is to maintain this growth as the user
base increases and competition intensifies.” 

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close