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The Quint joins hands with Da Vinci Media to launch kids’ TV channel

Raghav Bahl’s news website The Quint has reportedly tied up with Berlin-headquartered Da Vinci Media to launch a Da Vinci Learning TV channel in India. It will be a 50:50 joint venture (subject to regulatory approvals) and the TV channel will focus on family educational content.

Raghav Bahl’s news website The Quint has reportedly tied up with Berlin-headquartered Da Vinci Media to launch a Da Vinci Learning TV channel in India. It will be a 50:50 joint venture (subject to regulatory approvals) and the TV channel will focus on family educational content.

According to a Medianama report, the partnership will allow Da Vinci Media to gain access to digital and media platforms and advertisers in India and scale their content and ads similarly. Da Vinci Learning will target children aged 6-12 and their parents. The Quint, on the other hand, will be able to diversify its digital content portfolio and aid the TV channel’s distribution through its digital medium.

In March 2015, media entrepreneur Raghav Bahl’s Quintillion Media’s mobile-focused digital venture The Quint went live. The Quint had started publishing stories on Facebook as a preview to the new service in early January itself. The new website, so far, has published news and analysis across various categories like politics, technology, entertainment, business and sports. It also has a separate section for podcasts and videos.

Da Vinci Media provides on-air and on-demand educational programming. The TV channel will provide content on topics like physics, chemistry, history and nature and work on simplifying scientific concepts. The TV channel is presently accessible in parts of Europe, Asia and Africa, CIS countries, Russia and Turkey.Last year in January, Da Vinci Learning had partnered with Airtel Digital TV, Siticable and Digicable to broadcast its content. The subscribers would get access to 150 hours of the channel’s content through the kids section of the Video on Demand service on Airtel Digital TV. Siticable would receive 6 months of branded block content while Digicable would receive 12 months of branded block content from the channel.

According to the report, Da Vinci GmbH had received clearance from Foreign Investment Promotion Board (FIPB) in November 2013, for an investment of up to Rs 5 crores to set up a wholly owned subsidiary which would carry out the down-linking and distribution of a non-news and non-current affairs edutainment channel.

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