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The Indian Express partners with UDigital’s platform Arré partner for investigative online documentaries

The Indian
Express Group and UDigital’s platform Arré have announced a strategic
partnership to create investigative video documentaries to be distributed on
digital and linear platforms globally, reports Campaign India.

According to the
report, the topics that will be featured in the documentaries include human
interest, geopolitics, socio-cultural issues, crime and emerging youth
culture.

The Indian
Express Group and UDigital’s platform Arré have announced a strategic
partnership to create investigative video documentaries to be distributed on
digital and linear platforms globally, reports Campaign India.

According to the
report, the topics that will be featured in the documentaries include human
interest, geopolitics, socio-cultural issues, crime and emerging youth
culture.

Ronnie Screwvala,
co-founder, UDigital, told Campaign India, “We are delighted to partner
with an institution like The Indian Express Group, which has stood for
journalism of courage and we hope to break new frontiers of storytelling for a
new generation of Indian and global audiences. This collaboration represents a
new generation of partnerships that bring together complimentary strengths in
the digital era’.

B Sai Kumar, co-founder
and MD, UDigital, was quoted in the report as saying, “Arré is excited and
honoured to partner with India’s foremost news organisation that has
consistently set the bar for journalism. We admire Express’ exponential growth
over the past few years on the digital medium and we are looking forward to
bringing alive, across new media, the path-breaking work done by their team of
fearless journalists. The raison d’etre of the partnership is to make
documentaries that appeal to the mainstream and resonate with the youth.”

Anant Goenka,
wholetime director and head – new media, The Indian Express, told Campaign
India, “Arré is an ambitious and exciting project championed by a visionary
leadership that understands the need for high-quality, original content
produced in a made-for-digital format. Not digital-first, or digital-friendly,
but digital-only. We believe that some of the journalism that we have been
doing has the potential to reach an even wider audience. With Arré, there’s a
meeting of minds in terms of commitment to quality storytelling and the need
for a different and disruptive tonality. ‎We’re
excited by the potential of this powerful combination.”

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