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The 120 Media Collective appoints Sandeep Naug as Vice President, Business Development

The
120 Media Collective, a digitally-inclined company that creates and distributes
content for audiences and brands across multiple platforms, recently announced the
appointment of Sandeep Naug as the Vice
President, Business Development. He will be responsible for driving revenue and
integrated new business including branded content and other properties, for the

The
120 Media Collective, a digitally-inclined company that creates and distributes
content for audiences and brands across multiple platforms, recently announced the
appointment of Sandeep Naug as the Vice
President, Business Development. He will be responsible for driving revenue and
integrated new business including branded content and other properties, for the
company and its verticals – Jack in the Box Worldwide, Sniper and Sooperfly. Naug
will report to Roopak Saluja – Founder &
CEO, The 120 Media Collective, and will be based out of both Mumbai and Delhi.

A
seasoned media professional with over eight years of experience in content
solutions, Sandeep’s specialisation lies in branded content and sales,
strategy, planning and implementing paid, earned and owned media. Armed with an
ISB&M post graduate degree, he has previously worked with CNBC TV18,
Bloomberg UTV and Disney, and most recently with Culture Machine as Lead-Revenue
for North and APAC through digital video content and channel management. Sandeep’s
holistic exposure across sectors, namely, BFSI, Mobile, Automobile, FMCG,
Information Technology/Information Technology Enabled Services (IT/ITes), Small
and medium-sized enterprises (SMEs), enables a more in-depth understanding of the
dynamics of content and its implications for brands.

Speaking
about the development, Roopak Saluja, Founder & CEO, The 120 Media
Collective, said, “Entering our ninth year of existence, we’re not just
creating content and communications but are now engaging with specific
audiences in a strategic manner.  Bringing our diverse offerings together
to create integrated solutions for brands is therefore paramount. Sandeep’s
broad and deep experience in Branded Content across traditional and digital
media, his solutions-oriented approach towards brands and advertisers and his
profound understanding of where the industry is headed, make him the perfect
fit for this role, which will be pivotal in taking The 120 Media Collective to
the next level as an integrated next generation media company.”

“120 MC has a very deep understanding of consumer nativeness of new
media and it has been proved multiple times be it Kolaveri Di or BeBEAUTIFUL.
Creating content that the consumer can appreciate and engage with is imperative
and 120MC has the capability to create, execute and distribute such content led
communication for brands across medium with digital at its core. I am glad to
be a part of this team, learn more and do more”, said,
Sandeep Naug, Vice President, Business Development, The 120 Media Collective.

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