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TeliBrahma raises $2 million from Inventus Capital, Ojas Venture Partners

Bengaluru-based mobile marketing company TeliBrahma Convergent Communications has raised $2 million from Inventus Capital Partners and Ojas Venture Partners . As part of the investment, Samir Kumar of Inventus and Pavan Krishnamurthy of Ojas will join TeliBrahma’s board.

Bengaluru-based mobile marketing company TeliBrahma Convergent Communications has raised $2 million from Inventus Capital Partners and Ojas Venture Partners . As part of the investment, Samir Kumar of Inventus and Pavan Krishnamurthy of Ojas will join TeliBrahma’s board.

Narasimha Suresh, co-founder and CEO, TeliBrahma, has said, “The primary aim of the funding is to expand our (Bluetooth) network to 1,000 locations by the end of the year. Secondly, we will build more media engagement properties.” This includes interactive Bluetooth campaigns such as the one done by the company for the Indian Premier League (IPL) in a few stadiums during some of the matches, reports Afaqs .

TeliBrahma is independent of mobile operators and reaches user’s mobiles through its product BluFi , a mobile media network that delivers rich mobile content, context based advertisements and location based services directly to user’s mobile at ‘zero’ cost to consumers.

According to the company, BluFi network is being used by leading brands around the world for delivering targeted, measureable and engaging communication with the target customer base. BluFi is deployed in India in high footfall areas like malls, hangout locations and stadiums.

Inventus had recently announced its $125 million fund to invest in technology-powered companies that address high-growth global and local markets. “We are confident that our deep operating experience, and mentoring of over a thousand entrepreneurs, will help us work closely with entrepreneurs and create a valuable company,” Kanwal Rekhi, co-founder, Inventus Capital Partners, has said.

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