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Teach India programme gets 65% volunteers through website

The Times of India Group, which recently launched a social initiative called ‘Teach India’ to teach underprivileged children in India, has said that around 75,000 volunteers have enrolled for the Teach India programme, out of which around 48,000 people have enrolled through its website, Teach.TimesofIndia.com.

The Times of India Group, which recently launched a social initiative called ‘Teach India’ to teach underprivileged children in India, has said that around 75,000 volunteers have enrolled for the Teach India programme, out of which around 48,000 people have enrolled through its website, Teach.TimesofIndia.com.

The Times Group used print, TV advertising and below-the-line activities to push the registration for the Teach India programme. While the group has not disclosed the exact amount spent on advertisement, Rahul Kansal, brand director, Times Group, has said, “We spent few crores on offline marketing and few lakhs on online marketing.”

The Teach India initiative calls the citizens of the country to volunteer with a non-government organisation in their locality and spend two hours a week teaching underprivileged children, reports Afaqs.

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