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TBWA India partners with Ignitee to offer digital marketing solutions to its clients

TBWA India has partnered with Ignitee Digital Solutions to offer digital marketing solutions to its clients. According to Atul Hegde, chief executive officer, Ignitee, this is a long-term partnership and is based on the revenue sharing arrangement. To begin with, both agencies will work together to handle the digital marketing for Visa, a TBWA India client.

TBWA India has partnered with Ignitee Digital Solutions to offer digital marketing solutions to its clients. According to Atul Hegde, chief executive officer, Ignitee, this is a long-term partnership and is based on the revenue sharing arrangement. To begin with, both agencies will work together to handle the digital marketing for Visa, a TBWA India client.

Shiv Sethuraman, chief executive officer, TBWA India, has said that unlike various traditional agencies, TBWA does not follow the model of having a separate digital agency. Instead, it believes in an integrated structure, in which both traditional and digital marketing offerings will be made available to marketers from a single agency. [Source: Afaqs]

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