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TaxSpanner appoints Arc Worldwide as digital agency

Tax e-filing company TaxSpanner has awarded its digital
creative mandate to Arc Worldwide, the marketing services arm of Leo Burnett. Arc
will be developing the communication strategy for Tax spanner, User Interface
assessment and a digital plan with focus on social media. Established in 2007,
TaxSpanner is offers online preparation and filing of individual Income Tax
Returns (ITR).

Tax e-filing company TaxSpanner has awarded its digital
creative mandate to Arc Worldwide, the marketing services arm of Leo Burnett. Arc
will be developing the communication strategy for Tax spanner, User Interface
assessment and a digital plan with focus on social media. Established in 2007,
TaxSpanner is offers online preparation and filing of individual Income Tax
Returns (ITR).

Ankur Sharma, CEO and co-founder of TaxSpanner says, “Arc’s
integrated approach with digital and social media as drivers found resonance
with our own thinking. The understanding of the medium and passion that Arc
brought to the table helped us choose Arc as our digital partner.”

CVS Sharma, Head of Arc Worldwide in India said
“The critical challenge is to achieve a paradigm shift in consumers who
otherwise choose the easy way of finding an agent or CA to file their tax
returns. So we have to help consumers find the benefits of filing returns
easily online with tax spanner.”

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