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Tata Steel, SAIL joint venture launches e-commerce portal StraightLine.in

Mjunction Services, a joint venture between Tata Steel and Steel Authority of India (SAIL), has launched an e-commerce portal StraightLine.in. Mjunction already operates two of the country’s largest online commodity markets for steel and coal and an auto eRetailing portal AutoJunction.in.

Mjunction Services, a joint venture between Tata Steel and Steel Authority of India (SAIL), has launched an e-commerce portal StraightLine.in. Mjunction already operates two of the country’s largest online commodity markets for steel and coal and an auto eRetailing portal AutoJunction.in.

“We decided to enter the B2C (business to consumer) space to tap the fast growing e-commerce segment which is currently at a nascent stage but growing at 40 per cent in our country. Last year, the turnover from e-commerce touched Rs 2,200 crore against Rs 1,580 crore in 2007-08,” Viresh Oberoi, managing director, Mjunction Services, has said. [Source: Economic Times]

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