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Tata Nano partners MTV India to launch social road trip

To celebrate its over 1 million fan base on Facebook, Tata
Nano with MTV has launched ‘social road trip’ where the digital world will meet
the real world. The campaign will leverage the online medium to treat travel
enthusiasts with a 20-day, over-2,000-km, exciting drive.

To celebrate its over 1 million fan base on Facebook, Tata
Nano with MTV has launched ‘social road trip’ where the digital world will meet
the real world. The campaign will leverage the online medium to treat travel
enthusiasts with a 20-day, over-2,000-km, exciting drive.

Registrations for the ‘Nano Drive with MTV’ have started and
enthusiasts can register on the website. Tata Motors, MTV and Tata Nano fans
will together select four teams for this drive. Each team will comprise four
members and these teams will be allocated four different routes to be covered
in 20 days. The teams will need to overcome obstacles, tasks and move up the
ladder. Social media will play a vital role in this unique road trip as viewers
will get a chance to vote for their favourite teams online. While the winning
team will be awarded with four Tata Nanos, the most ardent fan also gets the
chance to win a Tata Nano.

Delna Avari, head, Nano product group, Tata
Motors, said, “Tata Nano is a personal mobility option for everyone. While it
is appealing to various customer groups, irrespective of age, gender, economic
strata, and geography, we are increasingly becoming the popular choice of
mobility amongst youth — about 42 percent of Nano owners are in the 18 to 34
age group. To engage with the younger customer group, the Nano Drive with MTV
is one of the initiatives we have undertaken. It will enable our customers to
further understand and experience the brand.”

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