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Tata Group to join e-commerce bandwagon next month

  • The $108-billion Tata Group will join a growing list of so-called,
    brick-and-mortar companies seeking to tap the boom in the e-commerce sector by
    starting its own venture in November, the
    Mint reported.
  •  
  • “We will launch our e-commerce venture next month,” said Nirmalya
    Kumar, member of the group executive council at Tata Sons on the sidelines of

    • The $108-billion Tata Group will join a growing list of so-called,
      brick-and-mortar companies seeking to tap the boom in the e-commerce sector by
      starting its own venture in November, the
      Mint reported.
    •  
    • “We will launch our e-commerce venture next month,” said Nirmalya
      Kumar, member of the group executive council at Tata Sons on the sidelines of
      Insights 2020 CMO Masters Circle event in Mumbai.
    •  
    • On October 16, Aditya Birla Group launched an online fashion store,
      www.abof.com, which offers shoppers brands of the Group and other companies.
    •  
    • Tata Group’s e-commerce venture will be an omni-channel branded
      marketplace, which will connect the online and offline assets of companies. The
      experience for consumers will be different from that offered by pure-play,
      e-commerce companies, such as Amazon India, Flipkart and Snapdeal.
    •  
    • “What we have experienced so far is e-retail 1.0 with two different
      sets of people doing retail by themselves,” said K.R.S. Jamwal, executive
      director, Tata Industries Ltd, which houses e-commerce initiatives of the
      conglomerate, in an interview in September.
    •  
    • According to Jamwal, one set is pure-play e-tailers operating as
      though brick-and-mortar is going to come crashing down; the other set is
      retailers trying to do e-tail, by treating online commerce as another channel
      different from their brick-and-mortar businesses.
    •  
    • “What we will offer is e-retail 2.0. It is merging these two
      different sides because the reality on the ground is that much more
      integrated,” he had said.

     

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