Top News

Tata DoCoMo’s campaign on Yahoo India attracted over 9 million visitors in a month

by Satrajit Sen

According to a case study released by Yahoo India, Tata Teleservices’ GSM brand Tata DoCoMo attracted over 9 million unique visitors (9,164,179) through an online campaign that was run for a month on Yahoo India home page. Launched in March 2010, the online campaign aimed to popularise Tata DoCoMo’s pay per character plan.

by Satrajit Sen

According to a case study released by Yahoo India, Tata Teleservices’ GSM brand Tata DoCoMo attracted over 9 million unique visitors (9,164,179) through an online campaign that was run for a month on Yahoo India home page. Launched in March 2010, the online campaign aimed to popularise Tata DoCoMo’s pay per character plan.

According to Yahoo India, the creative was programmed in such a way that on clicking the expand button of the LREC banner, the entire content of the homepage would turn into SMS diet lingo. The Yahoo backend worked non-stop with the SMS lingo content being uploaded every time there was a change in the content on the homepage. The agency, Interface Business Solutions, worked in tandem with the Yahoo backend team providing the diet content.

“Yahoo has received a very positive response from the Tata DoCoMo brand. Their participation in the campaign is in itself a great endorsement of how brand advertising on Yahoo has truly benefited Tata DoCoMo. Users have clicked on the ads and participated in conversations leading to great brand visibility,” Nitin Mathur, senior director, marketing, Yahoo India, has told AlooTechie.

According to Nitin Mathur, the Tata DoCoMo campaign is also a testimony of the work done by Yahoo for its advertisers. Mathur said, “It reinforces the fact that Yahoo’s reach and its unique advertising proposition can get advertisers unmatched results in tapping their audience on the digital medium. The campaign helped Yahoo strengthen its relationship with its advertisers.”

Speaking about Yahoo India’s future plans for advertisers, Nitin Mathur said, “We are working on a route of educating the ecosystem, bringing knowledge and trends, nurturing creativity and building success stories on the digital medium. We work with clients across industries ranging from FMCG, telecom, auto to retail and others. We work closely to develop segments such as real estate and others who are yet to harness the power of the digital medium.”

“Yahoo is constantly innovating its products and services for its consumers as well as advertisers. While marketers and agencies are extremely excited with the digital space there is a lot that can be done to work with them to understand the possibilities and the creative opportunities the medium provides. For example at Yahoo, currently we are running a programme called ‘Fresh Fridays’ for creative and media agencies,” Mathur said.

Nitin Mathur further said, “Under the ‘Fresh Fridays’ programme, we interact with agencies individually to run workshops about educating on possibilities and trends of digital advertising. In a relaxed, interactive environment sharp creative minds look at trends, possibilities, global creatives, and best practices and then discuss and debate. We also conduct educative sessions on digital for marketing teams of various companies. Sometimes these are for categories of traditional advertisers who are yet to adopt digital in a significant manner.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close