Singh’s prime responsibility would be to monetise and look
for commercial opportunities for Twitter in India. He is also expected to work
closely with brands and agencies to maximise real-time marketing possibilities,
an official statement said today.
“We’ve seen growing momentum from brands and agencies to use
Twitter to connect with their audiences in real-time for major events as well
as everyday moments in India. Taranjeet will lead our partnership with brands
for maximize their creativity and deepening their customer engagement on our
platform to take our sales business to the next level in India,” Twitter’s
India MD Parminder Singh said.
Singh will be based out of Gurgaon and will report to Parminder
Singh who is also the Managing Director of Twitter’s Southeast Asia, Middle
East and North Africa business.
Before joining Twitter, Taranjeet had worked as the Sales
Director, South Asia for BBC Advertising. In BBC, he was responsible for
revenue and business strategy for BBC World News and the website www.bbc.com.
Prior to joining the BBC, Taranjeet held various positions at Outlook
Publishing Pvt. Ltd., including heading advertising sales and business
development in Northern India.