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TAN partners with TubeMogul to bring PlayTime to India

Times Audience Network, the digital video arm of the Times Group and a part of Times Internet, has partnered with US-based video advertising and analytics platform TubeMogul to bring PlayTime to India. Launched in March 2010, PlayTime has powered over 150 major brand video advertising campaigns, delivering over 100 million views.

Times Audience Network, the digital video arm of the Times Group and a part of Times Internet, has partnered with US-based video advertising and analytics platform TubeMogul to bring PlayTime to India. Launched in March 2010, PlayTime has powered over 150 major brand video advertising campaigns, delivering over 100 million views.

Under the deal, TAN will sell PlayTime to advertisers, who will be able to reach Indian audiences on leading publisher sites and social networks through rich, engaging video ad units on a cost per view basis. TAN has already been syndicating and monetizing digital video content for online video publishers such as Times Now, Zoom, ET Now, Star News, Aaj Tak, India TV and Headlines Today.

Rishi Khiani, CEO, Times Internet, has said, “TubeMogul is the leader in online video measurement and video analytics. The in-banner video solution completes TAN’s offering of providing advertisers with the best of online video brand solutions.”

Marc Galens, vice president, international, TubeMogul, has said, “Online video viewership in India is growing at an astounding rate of 5.8 per cent per month in 2010. The TAN is at the centre of this growth, and we are excited to connect their advertisers with audiences in a new way.”

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