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Tamil daily Dinamalar launches iPhone and iPod app

The Tamil daily Dinamalar has launched its iPhone and iPod
app which gives readers access to news from around the world, India and Tamil
Nadu. Covering various fields of interest from business, cinema, sports to
astrology, the app also features a NRIs news section, live and recent cricket
updates and photo and video content.

The Tamil daily Dinamalar has launched its iPhone and iPod
app which gives readers access to news from around the world, India and Tamil
Nadu. Covering various fields of interest from business, cinema, sports to
astrology, the app also features a NRIs news section, live and recent cricket
updates and photo and video content.

The publication’s portal Dinamalar.com claims to attract more
than 20 million visitors in a month. Stats even record that the news website
holds a commendable 89 per cent share of the total online Tamil news websites’
traffic. Besides this, Dinamalar.com had launched specific microsites for the
recently concluded World Cup and ongoing IPL season 4.

Adimoolam Lakshmipathy, executive editor, new media,
Dinamalar, said, “People are always on the move today and moving into the
mobile space was a natural progression. For decades now Dinamalar has been
acknowledged as a pioneer in various dimensions and the move to create an
iPhone & iPod, is just an extension of our commitment to keep people
informed 24×7.”

Balasubramanian, head, marketing, new media,
Dinamalar.com, said, “Dinamalar’s leadership position online is an undisputed
fact. While our continued top position is a great initiator of our top-notch
innovations, the publication’s move to create iPhone and iPod apps was more a
necessity, in answer to our dedicated users’ demands. With Dinamalar.com
holding a majority share of online traffic in Tamil News readers, we felt
compelled to ensure that our readers have enhanced all-time access to the
real-time news that we provide no matter where they are.”

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