Top News

Tag Heuer launches smartwatch, a first for SWISS MAKER’S

  • Tag Heuer became the first Swiss watchmaker to offer a “smartwatch”
    to customers that combines Swiss design with U.S. technology, seeking to tap a
    growing market for wearable devices amid flagging sales of traditional watches,
    Reuters reported.
    • Tag Heuer became the first Swiss watchmaker to offer a “smartwatch”
      to customers that combines Swiss design with U.S. technology, seeking to tap a
      growing market for wearable devices amid flagging sales of traditional watches,
      Reuters reported.
    •  

    •  
    • Co-developed with Google and Intel, the “Tag Heuer Connected” will
      cost $1,500. One thousand units are immediately available in 15 stores across
      the United States, with Britain, Germany, and Japan following in the coming
      days.
    •  
    • With its titanium casing, black rubber strap and digital watch
      hands, it is designed to look like a classical watch. But Connected houses an
      Intel Atom processor beneath its touchscreen that lets wearers connect to the
      internet, stream music and run applications via Google’s Android Wear platform,
      from existing favourites such as Google Fit and Google Maps to customised
      lifestyle and sports apps designed for the watch.
    •  
    • Customers can also swap their smartwatch for a mechanical watch at
      the end of the two-year warranty period if they pay another $1,500, encouraging
      what the traditional industry hopes will be a trend among young smartwatch
      wearers to buy “real” timepieces as they mature.
    •  
    • “We are going after new customers … once they have bought a
      connected watch, they are ready to buy another watch one day,” Tag Heuer Chief
      Executive Jean-Claude Biver told
      Reuters,
      adding the similar looks of the new connected watch and other Tag Heuer models
      would make the transition easier.
    •  
    • Asked about potential sales of the new product, he said: “I don’t
      really know … I only have the gut feeling that we’re just at the beginning, and
      that the first (connected) watches are like the first phones we had twenty
      years ago.”
    •  
    • Makers of traditional Swiss watches have largely stayed on the
      sidelines of the emerging smartwatch market headed by the Apple Watch launched
      this year, with models ranging from $350 to $17,000 for an 18-karat gold model.

     

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close