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Taboola partners InMobi to bring content discovery to Miip

  • Ad-tech companies InMobi and Taboola have announced a strategic
    partnership to bring personalised content recommendations from around the web
    to its mobile commerce discovery platform Miip,
    Gadgets360 said in a
    report.
  •  
  • The partnership will expand Taboola’s reach to by “over one
    billion mobile consumers” across 200 countries. Taboola’s technology will

    • Ad-tech companies InMobi and Taboola have announced a strategic
      partnership to bring personalised content recommendations from around the web
      to its mobile commerce discovery platform Miip,
      Gadgets360 said in a
      report.
    •  
    • The partnership will expand Taboola’s reach to by “over one
      billion mobile consumers” across 200 countries. Taboola’s technology will
      be integrated into InMobi’s mobile advertising network, spanning 700 native
      mobile apps including news, information, entertainment, sports, productivity,
      gaming, messaging, and other verticals, it said.
    •  
    • Piyush Shah, Chief Product Officer at InMobi, told Gadgets 360
      that the two companies were in pilot and integration mode for the last three
      months, and the feature is now live. The partnership aligns with Miip’s vision
      of discovery commerce and native experiences, where users can experience mobile
      advertising that is not disruptive or distracting like traditional banners or
      interstitials, he said.
    •  
    • “This partnership is focused squarely on our apps that are
      using our native apps for monetization. Most of the news and sports apps and
      feeds, in those cases, content-based advertising is a lot more unique for
      users. We are going to be more focused on the subset of a native embedded app
      right now, not the entire network,” Shah said.
    •  
    • “For us, we intend to do more such deals. Over the last four
      months, we have been a lot more active on global strategic deals of these sorts
      – a few in China, a couple in India, and starting with a lot more in North
      America,” he said.
    •  
    • InMobi will get access to thousands of content marketers that buy on
      Taboola every day, said Adam Singolda, Founder and CEO of Taboola.
    •  
    • “It’s an exciting prospect in terms of reach, and it’s very
      complementary to what InMobi is doing, with their products. This is an
      opportunity to offer content to over a billion people with content they may
      like, and never knew existed,” he said, adding, “You may not
      necessarily buy something all the time, but you will be more than happy to read
      a piece of content if its relevant to you,”
    •  
    • Founded in 2007, Taboola has raised $160 million in seven funding
      rounds so far.

     

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