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T-Series, Hungama Digital Media to distribute Reliance Big Music content across platforms

Reliance Big Entertainment has entered into a strategic alliance with music company T-Series and Hungama Digital Media Entertainment (Hungama Mobile) wherein all three companies will co-own the current and future music catalogue of both Reliance Big Entertainment and Reliance Big Music and the same shall be exclusively distributed by T-Series on all platforms in all format

Reliance Big Entertainment has entered into a strategic alliance with music company T-Series and Hungama Digital Media Entertainment (Hungama Mobile) wherein all three companies will co-own the current and future music catalogue of both Reliance Big Entertainment and Reliance Big Music and the same shall be exclusively distributed by T-Series on all platforms in all formats, including physical formats, radio and television, mobile and digital formats, across the globe.

On the mobile and digital distribution front, T-Series through Hungama Digital Media will be providing the digital footprint for Reliance Big Music’s catalogue across telecom companies, internet, IPTV and mobile networks. The distribution will also cover internet portals which include Hungama.com and other online and mobile networks globally. Reliance Big Music’s catalogue consists of albums such as Cash, Johnny Gaddar, Rock On and Luck By Chance and singers like Rahat Fateh Ali Khan, A R Rahman, Adnan Sami and Alka Yagnik.

“The environment of the Indian music industry is opening to opportunities for dynamic distribution models. This is setting the stage for players, from different spheres, to collaborate and focus energies on reaching out to the end-consumer more effectively,” Amit Khanna, chairman, Reliance Big Entertainment, has said. “We, at Big Music, are delighted with this association and look forward to leveraging the fantastic network built by Hungama Mobile and T-Series to take our music to consumers all over the world.”

Bhushan Kumar, chairman and managing director, T-Series, has said, “Our association with Big Music will have great significance to the entire music industry. From physical distribution models to opportunities for radio and TV publishing and digital formats, this alliance gives us an opportunity to explore different domains of revenue generation and reach that will be mutually beneficial for all partners in this process.” Neeraj Roy, MD and CEO, Hungama Digital Media, has added, “We hope that this alliance will be a precedent and will set the momentum for more such initiatives in the Indian music industry.”

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