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Swapan Seth of Equus Red Cell launches digital agency ThisContent

New Delhi-based ThisContent is launched as a content and conversation management company aimed at help marketers better manage brand conversations in the digital space, reports Afaqs. The company is started by Swapan Seth, co-chief executive officer, Equus Red Cell on March 29, 2011.

New Delhi-based ThisContent is launched as a content and conversation management company aimed at help marketers better manage brand conversations in the digital space, reports Afaqs. The company is started by Swapan Seth, co-chief executive officer, Equus Red Cell on March 29, 2011. ThisContent however, has nothing to do with Equus Red Cell and Seth will continue to run the latter along with co-shareholder Suhel Seth.

“I believe that more and more brands are embracing the digital space with vigour and are faced with compelling challenges in the process. They have pages on Facebook and accounts on Twitter but are unable to have meaningful conversations on these pages,” says Seth. The objective behind launching ThisContent is, therefore, to create engaging conversations for brands. The company is built on the belief that great brands equal great conversations,” Swapan Seth has said.

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