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SVG Media launches data targeted display Ad Network, Velocity

SVG Media erstwhile Tyroo Media has launched its data backed
display ad network, Velocity in India and Asia Pacific region (APAC). The company
claims that Velocity is the only data backed display ad network in the region
offering targeted reach and relevant audience. The network offers audience display,
video, mobile, rich media, social, data targeting and specialty display.

SVG Media erstwhile Tyroo Media has launched its data backed
display ad network, Velocity in India and Asia Pacific region (APAC). The company
claims that Velocity is the only data backed display ad network in the region
offering targeted reach and relevant audience. The network offers audience display,
video, mobile, rich media, social, data targeting and specialty display.

Manish Vij, Founder and CEO, SVG Media said, “The online
display advertising ecosystem is evolving and changing rapidly; we at SVG Media
believe in responding to changing market needs. Velocity has been created to
bridge the gaps that exist in the online display advertising ecosystem.”

The company claims that the Velocity will utilize the
benefits of programmatic buying using high-scale data and analytics to make
display work as effectively as non-branded keyword search.   It is expected
to improve CTR’s by upto three times, reduce bounce rates by more than half and
improve post-click engagement metrics by upto two times.

Piyush Rathi, National Sales Director, Velocity, commented,
“Data targeting is the only way forward for display advertising and we are
thrilled to be the pioneers of targeted display advertising. Velocity has over
33mn unique users across multiple audience segments and capable of offering the
right audience on digital display, including videos, irrespective of the
placement and format through the use of audience data. All major display
exchanges are integrated with Velocity on display and mobile ad ecosystem,
offering the opportunity to reach almost all internet users in India.”

The company claims that Velocity has over 33mn unique users
across multiple audience segments. It works with over 200 brands and 1200+
Publishers, Apps and Exchanges to track and offer relevant audience.

A Smile Vun Group company, SVG Media is a digital media network
with 28.8 million unique visitors in India. Started in 2006, the network has
presence in India, South East Asia and the Middle East. Its operations are
divided into four businesses: Tyroo, Velocity, PrecisionMatch and DGM.

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