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Star Plus premieres its new reality show MasterChef India online

Star Plus has web premiered its new culinary-based reality show ‘Amul presents MasterChef India’ at MasterChefIndia.in even before the show goes on TV. Starting October 16th, ‘MasterChef India’ will identify 12 contestants who will compete with each other for the title ‘MasterChef’, while chefs Kunal Kapoor and Ajay Chopra will judge the show along with Akshay Kumar. MasterChef has already been running in UK and Australia and is coming to Indian television for the first time.

Star Plus has web premiered its new culinary-based reality show ‘Amul presents MasterChef India’ at MasterChefIndia.in even before the show goes on TV. Starting October 16th, ‘MasterChef India’ will identify 12 contestants who will compete with each other for the title ‘MasterChef’, while chefs Kunal Kapoor and Ajay Chopra will judge the show along with Akshay Kumar. MasterChef has already been running in UK and Australia and is coming to Indian television for the first time.

According to Star India, the web premiere will also be available on other Star properties like StarTV.in, Indya.com and StarPlus.in. Star India has also partnered with Rediff.com, Rajshri.com and Facebook.com who have embedded Star Player widgets. Besides on-air promotions of the web premiere on the channel, Star Plus is also telling netizens about this web premier through media placements across the Indian web space.

Anupam Vasudev, executive vice president, marketing and communication, Star India, has said, “We have tried web premier on our own properties earlier as well and have got amazing responses, so this time our idea was to reach out to maximum possible netizens and give them a look of something which has not been showcased even on TV yet. Plus we wanted them to view our show and participate with us across all the sites they normally visit.”

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