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Star India’s Gunjan Soni is Myntra’s new CMO

  • Myntra, one
    of India’s leading online platforms for fashion brands, has appointed former
    Star India official Gunjan Soni as Chief Marketing Officer and Head,
    International brands business. She will take up her position at the start of
    December.
    • Myntra, one
      of India’s leading online platforms for fashion brands, has appointed former
      Star India official Gunjan Soni as Chief Marketing Officer and Head,
      International brands business. She will take up her position at the start of
      December.
    •  
    • Image result for gunjan soni myntra
    •  
    • Gunjan
      brings with her over 12 years of diverse experience in strategy, operations and
      marketing with a passion for advanced big data analytics, the company said in a
      statement.  In her previous role as
      Executive Vice President for Strategy and CEO Office, with Star India, she
      worked on new initiatives in Content, Sports and Digital.
    •  

    •  
    • “I am
      very excited to be joining Myntra. It’s a privilege to be working with a team
      that is changing and shaping ‘New India’ so fundamentally! As I come in, would
      like to take brand Myntra to iconic status in fashion – not just through
      traditional marketing but by applying data and technology to transform the
      consumer experience on personalization and social to best in the world! I am
      also excited to bring many new international brands to the Indian consumers,”
      Soni said.
    •  
    • Prior to Star
      India, Gunjan was a Partner at McKinsey and worked across multiple consumer
      sectors and geographies, including India, UK, Singapore and Bhutan, the
      statement said. She is credited for starting McKinsey’s Scientific Marketing
      practice for India.
    •  
    • Speaking on
      the appointment, Ananth Narayanan, CEO, Myntra said, “Gunjan Soni joins
      our leadership team at a time when applying data analytics to marketing is at
      the heart of our business process. Her experience in the field will be vital
      for our future marketing endeavours, as Myntra continues to lead the online
      fashion space in the country.”
    •  
    • Gunjan is an
      MBA from XLRI, Jamshedpur and has also worked with Infosys as a software
      engineer at the beginning of her career.

     

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