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Star India names Persistent Systems to provide social media analytics for Satyamev Jayate

Persistent Systems, an outsourced software
product development (OPD) services provider, has been appointed to provide
social media analytics for Star India’s Satyamev Jayate. The Aamir Khan hosted
show, in the last few weeks, has had a wealth of unstructured responses flowing
in from a variety of sources like Twitter, Facebook, YouTube, website comments,

Persistent Systems, an outsourced software
product development (OPD) services provider, has been appointed to provide
social media analytics for Star India’s Satyamev Jayate. The Aamir Khan hosted
show, in the last few weeks, has had a wealth of unstructured responses flowing
in from a variety of sources like Twitter, Facebook, YouTube, website comments,
SMS polls, and phone voice messages. The analysed data is being portrayed on a series of dashboards that are featured online at Savatmevjayate.in as well as on air on the Star Network.

This data is being analysed and delivered
by Persistent Systems to Satyamev Jayate team at Star India and Aamir Khan
Productions in real time to understand the impact the show has on the
governmental, social and, most importantly, the individual level. Persistent
has assembled an array of automated tools to parse the data and a
user-interface for several hundred analysts to process messages for analytics.
The result is a cluster-based analysis along with trend, demographics and sentiment
analysis for each message.

Anand Deshpande, Chairman and MD, Persistent
Systems, said, “We are very excited to be a strategic partner to the
creative and unique initiative that is Satyamev Jayate. By working with Star
and the Satyamev Jayate team we are leveraging our expertise to contribute
towards a social cause.”

“We are very keen to understand and capture
the chronology of change that is being affected through Satyamev Jayate. Hence
we were looking for a partner who can not only mine the relevant data, but also
analyse and present it in a meaningful way,” said Lalit Bhagia, VP, Digital,
Star India.

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