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Sprite launches digital campaign on Twitter

Sprite, the soft
drink brand from the Coca Cola Company has launched a campaign called ‘#Crickwit’
on micro-blogging website Twitter. According to the company, the users will
have to tweet about the ongoing IPL tournament followed by the hashtag #Crickwit.
The number of times that tweet gets retweeted, the user scores a run and wind prizes
from Sprite. The campaign has been idealised by SapientNitro.

Sprite, the soft
drink brand from the Coca Cola Company has launched a campaign called ‘#Crickwit’
on micro-blogging website Twitter. According to the company, the users will
have to tweet about the ongoing IPL tournament followed by the hashtag #Crickwit.
The number of times that tweet gets retweeted, the user scores a run and wind prizes
from Sprite. The campaign has been idealised by SapientNitro.

SapientNitro has also integrated the campaign
with PitchInvasion.in , an online radio property featuring alternative IPL4
commentary launched by The Fake IPL Player.

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