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Soon, Twitter may allow in-app video advertising

Popular micro-blogging site Twitter recently announced
that app ads on its platform may soon have the option to be video-based. 

In a blog
post
celebrating one year of mobile ads, Twitter gave an inkling of the
forthcoming changes.

Popular micro-blogging site Twitter recently announced
that app ads on its platform may soon have the option to be video-based. 

In a blog
post
celebrating one year of mobile ads, Twitter gave an inkling of the
forthcoming changes.

The video ads will be much like those you find on
other platforms, such as iTunes. Twitter is not limiting advertising to in-app
activity as Apple does, though so videos could also cleverly highlight the
benefits of the app, reported the Next Web.

The company is also changing how advertisers pay
for ad space. A new “optimised action bidding” scheme only charges
for ads that see results, according
to a report
.

This new bidding type allows app install
advertisers to optimise their bids according to install, while still paying by
app click — offering another way to lower cost-per-installs. Twitter says that
can increase cost-efficiency for many of its customers. 

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