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Sony LIV to launch its original and exclusive digital show with its signature series #LoveBytes

Sony
LIV, Multi Screen Media (MSM’s) premium digital video entertainment brand will
host India’s first-ever exclusive original web show exclusively for the digital
platform with the launch of its signature series # LoveBytes, which begins from 7
th
September.

Sony
LIV, Multi Screen Media (MSM’s) premium digital video entertainment brand will
host India’s first-ever exclusive original web show exclusively for the digital
platform with the launch of its signature series # LoveBytes, which begins from 7
th
September.

The
show is centered on an urban Indian romance and is extremely relatable for the digital destination’s millennial
audience. The web series is exclusive to only the Sony LIV digital platform and
is unlike the regular soap’s that we normally get to witness on TV, it deals
with the real life situations between a young couple and this is an invitation
to take a sneak peek into their daily lives supported by a 360 degree marketing
campaign with video blogs and social connect with the protagonists.

Speaking on this
initiative, Uday Sodhi, EVP and Head -Digital Entertainment said, “From launching
digital premieres of the world’s best entertainment properties to becoming the
country’s first digital VOD platform to produce a song, Sony LIV has been at
the forefront of innovation. With our signature series, #LoveBytes we offer
consumers a digital-first experience like never before. The fact that the show
has been made as an independent, exclusive series for Sony LIV also bolsters
the widespread popularity of the digital destination. With
this, Sony LIV becomes the first digital OTT platform to foray into original
production. Setting a benchmark in the video entertainment space, we plan to
further invest in original content with new concepts and ideas.”

Directed by the
talented Vishal Mull, # LoveBytes stars well-known faces, Kushal Punjabi and
Sukhmani Sadana. Each episode of the show plays out the trials and tribulations
of the leading characters Ananya’s and Abhishek’s romantic relationship.

With a
deliciously urban and youthful flavor, the series underlines what makes these
two very different individuals click and sometimes clash, the show also
elucidates all those things that are necessary for an urban Indian relationship
to sustain itself and the daily challenges that come in the way.

The theme of the
show has been specifically crafted keeping Sony LIV’s cosmopolitan viewership
in mind. Viewers can delve into this entertaining and delightful world of squabbles,
love and drama on the Sony LIV website or mobile app, anytime anywhere.

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