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Social@Ogilvy launched to connect all of Ogilvy’s social media experts worldwide

Ogilvy & Mather has launched Social@Ogilvy, a worldwide
practice connecting all of the agency’s social media experts to deliver
solutions across all areas of business. The new initiative brings all the
social media experts of the agency around the world under one umbrella.

Ogilvy & Mather has launched Social@Ogilvy, a worldwide
practice connecting all of the agency’s social media experts to deliver
solutions across all areas of business. The new initiative brings all the
social media experts of the agency around the world under one umbrella.

Social@Ogilvy will connect marketing, communications, CRM,
sales enablement and shopper marketing experts to deliver social solutions. In
addition to social media marketing and communications, these solutions now
include social shopping, social CRM, social care, social business solutions,
listening and analytics, and the agency’s measurement model, Conversation
Impact.

Social@Ogilvy will have over 550 dedicated social media
experts around the world and another 4,000 digital experts, making it one of
the biggest networks of social media strategists delivering global and local
solutions. Headquartered in New York, the team will be led by John Bell, global
managing director, Tom DeLuca, chief operating officer and Thomas Crampton,
director of Social@Ogilvy in the Asia Pacific. Social@Ogilvy will extend to 23
cities in 15 territories across the Asia Pacific region.

John Bell, global managing director,
Social@Ogilvy, says, “No matter which door clients walk through at Ogilvy,
they will connect with the Social@Ogilvy team to deliver agile and measurable
solutions. That’s access to social experts deep in every marketing and
communications discipline.”

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