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Social networks account for 44% of internet traffic in India: Study

Social networking sites like Orkut and Facebook account for 44 per cent of the internet traffic in India, according to a study by Tyroo Media. The study also reveals that more than three-quarters of marketers surveyed plan to increase their social media spending during the next three years.

Social networking sites like Orkut and Facebook account for 44 per cent of the internet traffic in India, according to a study by Tyroo Media. The study also reveals that more than three-quarters of marketers surveyed plan to increase their social media spending during the next three years.

The study findings are based on a survey of 20 marketers who have used the social networking medium, and 400 users of social networking sites. During the survey, 58 per cent of the respondents claimed that SNS is the second window they open, next only to their email ids, while 90 per cent of the respondents said they visit their profiles every day.

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