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Social app Tinder launches in India

  • Leading social app Tinder has launched
    operations in India, its first outside the US, appointing Taru Kapoor as the country
    head, the
    Times of India reported.

  • Kapoor will be based in Delhi and focus on
    establishing the Tinder brand in India, steering user growth and increasing

    • Leading social app Tinder has launched
      operations in India, its first outside the US, appointing Taru Kapoor as the country
      head, the
      Times of India reported.

    • Kapoor will be based in Delhi and focus on
      establishing the Tinder brand in India, steering user growth and increasing
      engagement by focusing on local user needs.

    • Launched in 2012, Tinder claims to have
      users across 196 countries. In 2015, the company introduced Tinder Plus, giving
      users access to premium features, Rewind and Passport.

    • Commenting on the appointment, Tinder CEO
      Rad said, “We have exciting plans for Tinder in 2016 and having Taru on
      board is a step towards making India one of our core markets. Taru’s passion
      for Tinder and understanding of the Indian market makes us even more confident
      in our plans to expand in India.”

    • Taru is a Harvard MBA graduate and was an
      active member of start-ups and VC community in Harvard Business School. She has
      extensive experience in business development, product and growth strategy and financial
      modelling and planning, the company said in a statement.

    • “Being part of a young brand like
      Tinder is both exciting and challenging. Tinder is already the market leader
      here without significant focussed efforts in the past and the future potential
      here is astounding. I am thrilled to be given the responsibility to take this
      brand to India, which we all know is among the largest, most dynamic and vibrant
      populations in the world,” Kapoor said.

     

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