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Snapdeal’s Shopo to remain zero-fee platform, explore advertising sales for revenue

  • Mobile-based
    open marketplace Shopo will explore options to monetise the platform after next
    two quarters, though it will continue to be a zero-fee and zero-commission
    platform.
  •  
  • Owned by
    e-commerce major Snapdeal, Shopo will look at advertising sales for generating

    • Mobile-based
      open marketplace Shopo will explore options to monetise the platform after next
      two quarters, though it will continue to be a zero-fee and zero-commission
      platform.
    •  
    • Owned by
      e-commerce major Snapdeal, Shopo will look at advertising sales for generating
      revenues.
    •  
    • “We have to
      evaluate it considering multiple factors, one of them is the number of shops on
      the platform, second will be overall traction we are getting and if we are
      ready to actually start monetising the business. We will evaluate it after two
      quarters,” Shopo Senior Vice-President Sandeep Komaravelly told the
      Press Trust of India.
    •  
    • Shopo, which
      was launched in July by Snapdeal, has a chat-based model to allow sellers to
      connect with buyers. It aims to bring small and medium businesses (SMBs) that
      cannot register on bigger e-commerce portals, and is also looking at offering
      SMBs help with logistics and payment gateways.
    •  
    • The platform
      does not charge any registration fee and also no commission needs to be paid by
      sellers. Shopo claims to have got 1 million listings in three months and hosts
      over 20,000 businesses.
    •  
    • Asked if
      Shopo will be able to bring one million shops online in one year, Komaravelly
      said, “We are aiming for that. The preposition for the platform is very strong,
      so we believe that we will be able to attract so many sellers organically.”
    •  
    • Snapdeal
      will invest about Rs 665 crore in Shopo over the next two years to expand the
      brand.
    •  
    • Individuals
      selling anything from cakes to jewellery can click photo of their products and
      list on Shopo for sale. A seller and a buyer can choose a mutually convenient
      mode of transaction as well as delivery.

     

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